Transformation from Outdated to Comprehensive: CobbLinc's New CAD/AVL System

In the heart of Georgia, public transportation provider CobbLinc embarked on a transformative journey, moving from an obsolete state to a state-of-the-industry status, thanks to a strategic partnership. This partnership, while not explicitly identified, offers valuable insights for other organisations seeking to benefit from a similar experience.

Prior to the partnership, CobbLinc faced several challenges. The data processed by the company was inaccurate and unreliable, and new team members lacked adequate training. The team was spending an excessive amount of time handling exceptions with their data, a situation that was far from ideal. Recognising the need for modernisation, CobbLinc identified the requirement for a cutting-edge CAD/AVL solution to ensure implementation success.

In response to these needs, CobbLinc selected a partner to help them navigate this transformation. This partner, who exceeded CobbLinc's expectations, provided a comprehensive solution. The solution included up-to-date dispatching, wireless data transfer, real-time data feeds, a passenger app for bus tracking, interfaces with head signs and cameras, and long-term tech support. The solution also incorporated Mobile Data Terminals (MDTs).

A key aspect of this partnership was the partner's commitment to CobbLinc's success. Their company culture was geared towards ensuring that the transformation was a resounding success. The solution also included minimum training requirements, ensuring that the new technology was accessible to all team members.

This case study highlights the partner's pivotal role in CobbLinc's transformation. The partnership not only addressed the immediate challenges faced by CobbLinc but also set the stage for future success. The new system, with its state-of-the-art features, has positioned CobbLinc as a leader in the industry, providing a model for other organisations to follow.

It is worth noting that while the specific partner's identity is not the primary focus of this article, it is essential to recognise the significant role they played in CobbLinc's journey. Elsewhere, CobbLinc has collaborated with Intersection, a company that manages advertising on its bus fleet and bus shelters, having been awarded a three-year contract for this purpose. However, it is important to distinguish between the advertising partnership and the transformative partnership discussed in this article.

In conclusion, CobbLinc's transformation serves as a testament to the power of strategic partnerships. By choosing the right partner, organisations can overcome challenges, adapt to changing times, and achieve their goals. This case study provides valuable lessons for any organisation seeking to embark on a similar journey.