Transformed World: Apple AirPods Pro Commercial Transports You to a Magnificent, Vibrant Playfield
Apple has unveiled a new ad for its AirPods Pro, titled "Jump." The high-energy, beautifully shot spot, created by TBWA\Media Arts Lab, promotes the wireless earbuds and aims to demonstrate how people can immerse themselves in music and escape the ordinary.
The ad features a man jumping through his neighbourhood in a continuous game of double Dutch, as everyday objects transform into jump ropes. The setting of the ad continues to be a neighbourhood, showcasing the secure fit of AirPods Pro as the man navigates the streets.
The ad does not repeat the showcase of the noise-cancellation feature or the secure fit of AirPods Pro, but the focus on the man jumping through a continuous game of double Dutch is maintained throughout the ad.
The song accompanying the ad is "Fallin Apart" by Australian artist Young Franco, featuring Pell and Denzel Curry. The ad was timed to launch alongside the 2021 Grammy Awards, but this fact is not repeated if it's not directly mentioned in the new paragraph.
The search results do not provide the name of the director who created the AirPods Pro commercial, but the ad's high-energy, beautifully shot nature is maintained throughout. The ad, titled "Jump," was released on Sunday and can be viewed on Apple's official YouTube channel.
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