Turkish exporters of household goods aim for tariff reduction to expand their market reach into distant waters, according to a sector head

In the heart of Istanbul, the Turkish Housewares and Kitchenware Manufacturer and Exporter Association (EVSID) hosted the eighth "Invitation Only Istanbul" event in May, bringing together 72 Turkish companies and 160 buyers from 60 countries. This gathering was just one of many international meetings the industry has been participating in, as they strive to expand their reach and increase profitability.

Amidst these efforts, the industry faces several challenges, particularly the rising costs of imported raw materials such as stainless steel, aluminum, and plastics. Talha Ozger, the Chairman of EVSID, highlighted these struggles, emphasizing that lifting tariffs on imported raw materials would ease the cost burden on the industry.

The industry's concerns extend beyond rising costs, as they are also alarmed by a central bank decision leading to a shift in investment abroad. Ozger underscored the importance of this issue, stating that increasing export value is more important than boosting volume alone, since profitability remains low under current conditions.

In response to these challenges, EVSID is reframing its export strategy. Instead of focusing on geographical definitions of proximity, they are now evaluating countries based on profitability and manageability. This shift in strategy is evident in their collaboration with Design Bridge, a design firm strongly supported by EVSID to develop innovative products for export.

The Turkish housewares sector's exports shrank by 3.1% to $1.75 billion in the January-July 2025 period. Despite this setback, the industry remains resilient, with an annual sales volume of $3.5 billion. They are focusing on increasing profitability through design and innovative products, aiming to lift the average unit export value from $4 per kilogram to $5.

The industry's strategy to redefine its role in international markets is driven by the high-interest environment in Turkey and shifts in global trade. As part of this post-2026 strategy, there will be a particular emphasis on profitable markets, with a focus on Latin America, where Turkish products effectively compete with Chinese suppliers.

To further boost their international presence, Turkish firms increased participation in international fairs during 2025, including the Ambiente Fair in Germany, "The Inspired Home Show" in the United States, and the Canton Fair in China.

Looking ahead, the 15th Antalya International Housewares Summit is being prepared, organized jointly with the Istanbul Ferrous and Non-Ferrous Metals Exporters' Association (IDDMIB) and the Turkish Housewares Association (ZUCDER). The summit promises to be a platform for industry leaders to discuss strategies, share insights, and forge partnerships to drive the sector's growth and competitiveness in the global market.

Ozger also proposed more targeted support for design companies that create original products for export, recognizing the crucial role these companies play in the industry's journey towards increased profitability and international competitiveness. As the Turkish housewares and kitchenware industry continues to navigate the complexities of the global market, their determination to succeed is evident in their strategic shifts and commitment to innovation.