U.S.A versus China: Ford's electric vehicle (EV) unveiling advances toward an Australian debut, hinting at upcoming electric utility vehicles, SUVs, and sedans
Ford has announced its foray into the electric vehicle (EV) market with the introduction of the Universal EV Platform, marking a significant step towards an Australian launch. The platform is designed to produce a range of affordable EVs, with the first model set to be an affordable mid-size electric pickup truck.
The first Universal EV model will feature a four-door body style and will be built in Ford's Kentucky plant. Full-scale production of this model will begin in 2027, with an expected starting price of US$30,000.
In a move that provides the first clues about Ford's plans, the company has trademarked six new model names in Australia and around the world. Among these are FUZE, HIVE, MYTHIC, FATHOM, RANCHERO, and EVOS. The second electric vehicle planned by Ford in Australia, an SUV, is believed to be the Ford MYTHIC, based on the trademarked names.
The RANCHERO name is likely to be applied to the already-confirmed electric ute, while the Evos name, previously renamed the Mondeo Sport, implies a new model. The Evos name has also been applied to a crossover SUV built by Ford and its Chinese partner, further suggesting a new model.
Ford's decision to introduce the Universal EV Platform is seen as a response to the increasing number of accessible Chinese vehicles globally. The platform is designed with a less-complex manufacturing process to lower its prices, making it more competitive in the growing EV market.
The company has teased two- and three-row SUVs, passenger cars, a people mover, and a commercial van in its presentation materials, indicating a diverse range of vehicles to come. With plans to produce as many as eight new EVs, Ford is poised to make a substantial impact in the EV market.
The timing of the trademark applications suggests a connection with the Universal EV announcement, but confirmation will require further observation. As Ford continues to reveal more about its electric vehicle plans, excitement builds for the future of this iconic automaker in the EV landscape.
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