UK gamers will now have access to Love Island-themed games through Playzia's Midnite deal
In an exciting development for the UK iGaming market, Playzia has announced a strategic content partnership with gaming operator Midnite. This collaboration will see Playzia offer a range of Love Island-themed slot games tied to the 2025 TV season on Midnite's platform[1][2][5].
The partnership marks Playzia’s official entry into the UK’s regulated iGaming space[4]. It also signifies a significant milestone in expanding Playzia's presence in regulated markets, particularly the UK, as stated by Joe Caetano, Head of Commercials at Playzia[6].
Midnite is known for delivering cutting-edge betting experiences to its players, making them an ideal partner for Playzia's games. The games involved primarily consist of multiple Love Island-themed slot titles, connected to the popular 2025 Love Island show season[1][2]. These branded slots leverage the show's themes and audience appeal to enhance player engagement on Midnite’s site[1][2].
The Love Island game series is created under a licensing deal with Zoo 55 (part of ITV Studios)[3]. The library includes games with various mechanics such as Megaways, Hold 'n Win, and cluster mechanics[7]. The first game in the series, Love in a Spin, was developed under a 3-year licensing agreement[3].
Midnite is particularly excited to offer a selection of Love Island games, including Love in a Spin. This branded experience blends TV fandom with slot play, setting the tone for an immersive and entertaining gaming experience[1][2].
With ten branded slot games planned as part of the partnership, both Playzia and Midnite are poised to make a significant impact on the UK gambling market. The partnership reflects an ongoing trend where iGaming operators and content providers align with mainstream entertainment properties to boost player attraction and retention[1][5].
For Midnite, incorporating Playzia’s Love Island slots strengthens its competitive position by offering highly recognizable branded content, likely increasing player acquisition and engagement in a crowded UK market[1][3]. For Playzia, this deal provides a significant opportunity to scale its footprint in the UK’s regulated gambling environment, which is highly lucrative but competitive[2][5].
Playzia is excited to bring its new Love Island titles to Midnite's platform just in time for this summer's series. The partnership between Playzia and Midnite promises to offer an engaging and entertaining gaming experience for Love Island fans and slot enthusiasts alike.
[1] https://www.playzia.com/news/playzia-midnite-partnership [2] https://www.midnitecasino.com/news/playzia-midnite-partnership [3] https://www.itv.com/presscentre/press-releases/itv-studios-games-signs-three-year-deal-with-playzia-for-love-island-games [4] https://www.playzia.com/news/playzia-enters-uk-market [5] https://www.igamingtimes.com/articles/106365/midnite-partners-playzia-love-island-games [6] https://www.playzia.com/news/joe-caetano-head-of-commercials-playzia-on-the-midnite-partnership [7] https://www.playzia.com/games/love-island-series
Casinos and gambling will now extend beyond traditional games, as Playzia, following their UK market entry, will offer Love Island-themed slot games on Midnite's platform, blending entertainment and gaming. This partnership marks a notable milestone in the expansion of Playzia's presence in regulated markets and the UK market in particular.
