UK introduction for Incentive Games, as they partner with Jumpman Gaming for their entrance into the UK market.
In a significant move, Incentive Games has entered the UK real-money gaming market, partnering with Jumpman Gaming Ltd, a prominent UK iGaming network. This collaboration marks a major expansion for Incentive Games, following the receipt of a UK Gambling Commission licence in March 2025 [1].
Under this partnership, Incentive Studios will introduce their initial real-money titles, including Crash, Arcade, and Tower-style games, within Jumpman Gaming’s rapidly growing network of casino and bingo sites. This strategic approach allows Incentive Games to tap into a wide range of brands under Jumpman’s white-label model, paving the way for a broader UK market rollout [1].
The pilot phase of this partnership is aimed at gathering valuable feedback from UK players, refining game offerings, and testing market fit ahead of further expansion [1]. Jumpman Gaming has emphasised the alignment of Incentive Games’ unique approach to game design and player engagement with their mission to deliver entertaining and rewarding experiences to players [1].
Ambika Zutshi, Head of Casino Operations at Jumpman Gaming, commented on the partnership, stating that Incentive Games brings something genuinely different to players [1]. The partnership is strategically positioned to make an impact quickly, leveraging Jumpman’s extensive reach in the bingo and casino market [1].
Looking ahead, Incentive Games plans to use the UK as a launchpad for future European expansion. This partnership exemplifies Incentive Games' strategic global growth efforts and could influence competition and player choice with new types of arcade-style real-money games on established UK gambling platforms [1][2].
[1] Source: Press Release, Incentive Games and Jumpman Gaming, [Date] [2] Source: Incentive Games Website, [Date]
Technology-driven game studio Incentive Games is set to revolutionize the UK casino-and-gambling scene, as they introduce their novel real-money titles—Crash, Arcade, and Tower-style games—on Jumpman Gaming's extensive network of casino and bingo sites. This partnership underscores Incentive Games' commitment to global growth, while leveraging Jumpman's reach in the bingo and casino market, ultimately paving the way for a broader European expansion fueled by innovative arcade-style real-money games on established gambling platforms.
