UK introduction for Incentive Games, as they partner with Jumpman Gaming for their entrance into the UK market.

In a significant move, Incentive Games has entered the UK real-money gaming market, partnering with Jumpman Gaming Ltd, a prominent UK iGaming network. This collaboration marks a major expansion for Incentive Games, following the receipt of a UK Gambling Commission licence in March 2025 [1].

Under this partnership, Incentive Studios will introduce their initial real-money titles, including Crash, Arcade, and Tower-style games, within Jumpman Gaming’s rapidly growing network of casino and bingo sites. This strategic approach allows Incentive Games to tap into a wide range of brands under Jumpman’s white-label model, paving the way for a broader UK market rollout [1].

The pilot phase of this partnership is aimed at gathering valuable feedback from UK players, refining game offerings, and testing market fit ahead of further expansion [1]. Jumpman Gaming has emphasised the alignment of Incentive Games’ unique approach to game design and player engagement with their mission to deliver entertaining and rewarding experiences to players [1].

Ambika Zutshi, Head of Casino Operations at Jumpman Gaming, commented on the partnership, stating that Incentive Games brings something genuinely different to players [1]. The partnership is strategically positioned to make an impact quickly, leveraging Jumpman’s extensive reach in the bingo and casino market [1].

Looking ahead, Incentive Games plans to use the UK as a launchpad for future European expansion. This partnership exemplifies Incentive Games' strategic global growth efforts and could influence competition and player choice with new types of arcade-style real-money games on established UK gambling platforms [1][2].

[1] Source: Press Release, Incentive Games and Jumpman Gaming, [Date] [2] Source: Incentive Games Website, [Date]

UK introduction for Incentive Games, as they partner with Jumpman Gaming for their entrance into the UK market.