UK Media Organizations Commit to Carbon Emissions Reduction Pledge
In an effort to minimise their environmental footprint, some of the UK's leading media agencies have joined forces with the IPA (Institute of Practitioners in Advertising) to sign up to the Media Charter. This collective, accounting for around $10 billion (7 billion pounds) worth of media billings annually, includes networks such as WPP and Havas, among others.
The IPA, the U.K.'s agency membership body, has initiated this charter, which aims to help agencies calculate and reduce their carbon impact. The charter will be accessible through a dedicated website, and the media agencies that have joined the initiative will be able to develop plans with a local carbon footprint using the tools provided.
The Media Charter was created by the IPA Media Climate Action Group, a collective of IPA members who are passionate about addressing the industry's environmental impact. The advertising and media sector is increasingly becoming more conscious of its role in climate change, and this charter represents a significant step towards a more sustainable future.
While the specific media agencies that have joined the charter have not been publicly named, the collective handling approximately 10 billion US dollars in annual advertising billings has made a commitment to becoming net zero. The charter is a testament to the industry's growing recognition of the need for action on climate change and a demonstration of its commitment to creating a more sustainable future for all.
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