UK prohibits advertisements for Play'n Go slot games, deeming them attractive to underage individuals
In the realm of online gaming, the Advertising Standards Authority (ASA) in the UK has been actively enforcing regulations to prevent iGaming advertisements from appealing to minors. The Gambling Act 2005 and the CAP Code, administered by the ASA, set strict guidelines to ensure compliance.
Recently, iGaming supplier Play'n Go found itself in the spotlight due to controversies surrounding two of its advertisements. The first ad, an Easter-themed slot ad, was placed in a context that could be appealing to children, leading to complaints. This is not the first time iGaming companies have faced scrutiny for such practices.
The ASA's decision to uphold these complaints indicates a need for stricter regulations in iGaming advertising to protect children. The specific details of Play'n Go's controversy are not extensively documented, but similar cases have resulted in ad bans to prevent further violations.
The second ad in question showcased a cartoon robot DJ with a purple screen face and white pixels, which, while not specifically appealing to children, was still subject to complaints. The final ad promoted Play'n Go's Moon Princess series of slot games, featuring three anime-style cartoon princesses, but did not depict any obvious references to children or child-friendly themes.
Violations of these regulations can lead to significant consequences, including ad bans, financial penalties, and reputation damage. The ASA's proactive stance on enforcing these regulations is evident, as seen in a recent case where an ad by Hollywoodbets was banned for targeting under-18s.
The UK Gambling Commission has also strengthened its approach to penalties for gambling companies that breach regulations, which could include financial sanctions. The ASA is yet to make a decision on the two additional complaints against Play'n Go.
These incidents continue to raise concerns about iGaming companies' advertising practices and underage gambling in the UK. The ASA's role as the regulatory body for advertising in the United Kingdom remains crucial in maintaining a safe and responsible online gaming environment for all.
- Stricter regulations in social-media advertisements are necessary to prevent iGaming companies like Play'n Go from promoting casino-games, such as slots, in a manner appealing to children.
- Gambling-trends, such as the use of cartoon characters in advertising, can blur the line between entertainment and child-friendly content, leading to complaints and potential violations of advertising regulations.
- The ASA's proactive approach in enforcing regulations, including banning ads and imposing financial penalties, serves as a preventative measure to combat underage gambling and maintain a responsible entertainment environment.
