"Under a new brand, Eurotorg to peddle Belarusian merchandise: implications for customers"

Eurotorg, a leading retailer managing the networks of "Euroopt", "Hit!", and "Groshik" stores, has announced the launch of a new brand called "SVAE". The project, which aims to strengthen the position of Belarusian goods and expand their representation on store shelves, is set to bring a wide range of products from domestic manufacturers to consumers.

The "SVAE" brand will be used for a variety of Belarusian-made products, including food, drinks, clothing, and home items. The first products under the new brand will be available on Eurotorg store shelves in October, with snacks and beverages leading the initial offering.

The project aligns with the state policy on developing domestic production and import substitution. The philosophy of "SVAE" is not based on the lowest price, but on the optimal balance between price and quality. Every product under the "SVAE" brand will undergo strict quality checks to ensure high quality and safety for daily purchases.

In collaboration with leading Belarusian manufacturers, the range of products under the "SVAE" brand will continue to expand. Initially, over 100 product positions from more than 20 manufacturers will be offered. The retailer has registered the trademark "SVAE" with the National Center for Intellectual Property.

Alexander Shulyak, Commercial Director of LLC "Eurotorg" and Head of the Direction for Promoting Belarusian Products, commented, "For us, this is not just the launch of a new brand, but a significant mission - to make Belarusian products the first choice for every family."

The project is not associated with offering consumer loans, auto loans, business loans, mortgages, deposits, loans, business banking products, credit cards, debit cards, or leasing services for new, used, or business cars. The main goal of the project is to ensure that Belarusian goods become a preferred choice for consumers, elevating cooperation with domestic enterprises to a new level.