Upcoming London Casino & Gaming Exhibition in 2026 Prepares for Biggest Event Ever with Launched Website, Marketing Campaign, and Prominent Showcases from Notable Brands
**EAG 2026: A Record-Breaking Event for the Casino and Gaming Sector**
Get ready for an exciting journey into the world of entertainment and gaming as EAG 2026 approaches! Scheduled for January 13-15, 2023, at the ExCeL Centre in London, this year's event promises to be the largest B2B show for the out-of-home industries in the UK, with a particular focus on the casino and gaming sector.
The venue, known for its tech-ready, modular design, supports hybrid events and simultaneous expos, fostering cross-industry collaboration. This allows attendees from casinos, gaming, and related sectors to discover new trends and technologies outside their immediate field, such as AI-enhanced arcade hardware or gamified leisure concepts.
The show remains centered on the land-based gaming industry, including casinos, arcades, bingo clubs, and betting shops, with a clear distinction from online gaming. Major exhibitors like Reflex Gaming and Novomatic UK, leaders in multiple machine categories relevant to the sector, will be showcasing their latest innovations.
One of the highlights of the event is the prestigious Bacta Awards ceremony, recognising significant contributions by individuals and companies within the industry. The awards serve as a testament to the event's importance and its role in the health of the industry.
The event is designed to stimulate conversation and collaboration, positioning itself as a strategic inflection point for the broader entertainment and gaming industry, especially in response to digital fatigue and the demand for hybrid, socially engaging physical venues.
To enhance the visitor's experience, a new EAG event app will be introduced, allowing visitors to connect with exhibitors prior to the shows, schedule meetings, and receive real-time updates. The new website aims to help exhibitors maximise brand visibility and drive engagement for the casino event.
The marketing activities for the EAG trade show are being started earlier in the cycle, with a new promotional campaign—"Action Packed and Under one Roof"—underscoring the comprehensive, unique nature of the EAG offering. This campaign likely leverages both the website and app to streamline registration, provide real-time updates, and facilitate networking and scheduling.
The event's sales team is actively reaching out to retail betting operators and suppliers to expand engagement, reflecting a broader vision to bridge the land-based and betting sectors. Creative campaigns, such as the "Action Packed and Under one Roof" campaign, are designed to communicate the event's unique, cross-sector offerings, emphasising its role as the largest event of its type on the UK calendar.
Strong support from industry bodies like Bacta, with public endorsements from leaders such as Quentin Stott, highlights the event's significance and encourages broader participation. The co-location and hybrid format are expected to spark innovation by bringing together diverse sectors, encouraging the adoption of new technologies and business models across gaming, casino, and leisure industries.
Expo Chairman Nick Harding is forecasting a record event in each of the three sectors of EAG, with the combination of awards, high-profile exhibitors, and targeted promotion likely to increase attendance, media coverage, and industry dialogue, positioning EAG 2026 as a must-attend event for stakeholders in the land-based gaming sector. Attendees will gain a holistic view of industry trends, including the integration of physical and digital experiences, to address current challenges like digital fatigue and the demand for social, experiential venues.
In summary, EAG 2026 is set to be a comprehensive, cross-sector event leveraging cutting-edge venue infrastructure and targeted digital marketing, with goals of fostering innovation, collaboration, and industry growth in the face of rapid market change. Don't miss out on this exciting opportunity to connect, learn, and grow within the gaming industry!
Discover a myriad of casino-and-gambling innovations at the upcoming EAG 2026 event, showcasing the latest casino-games from industry leaders like Reflex Gaming and Novomatic UK. This B2B show, renowned for its focus on the land-based gaming sector, will offer a unique opportunity for attendees to explore trends and technologies outside their immediate field, such as AI-enhanced arcade hardware and gamified leisure concepts.
