Updated Mobile App Statistics for 2025: Insights into Market Size and User Preferences

In the rapidly evolving digital landscape, mobile apps continue to dominate, with projections indicating a significant surge in their popularity.

Growing User Base and Downloads

By 2023, the number of mobile app users worldwide is estimated to be around 4 to 5 billion, and consumers are projected to download 143 billion mobile apps from the Google Play Store, marking a nearly 30 percent increase from 111 billion apps downloaded in 2021.

User Frustrations and App Abandonment

Despite the growing popularity of mobile apps, user frustrations remain a concern. About 58 percent of users express dissatisfaction with inconsistencies in an app's interface, and 29 percent tend to abandon apps right away if they don't find any value in them. If an app's overall performance is not good, 52 percent of users are frustrated and may uninstall it.

Top Non-Gaming App Categories

Keeping the ever-leading gaming apps aside, social apps, entertainment apps, and productivity apps will continue to grow as the top non-gaming app categories across app stores.

Mobile Apps in Business

About 54 percent of marketers use a mobile app platform to market to customers and prospects. In eCommerce, more than half (47 percent) of all online stores have invested in one or more apps, with 45 percent having invested in both Android and iOS apps.

Revenue Growth and Market Volume

Total revenue through apps is expected to show an annual growth rate of 8.58 percent, resulting in a projected market volume of US 756 billion by 2027. The global mobile payment market is projected to grow from 2.98 trillion US dollars in 2023 to 18.84 trillion US dollars by 2030.

Industries Using Mobile Apps

The most important industries using mobile apps are transport (including carsharing and mobility services), on-demand services (food delivery, freelance, health and sports apps), online marketplaces, digital banking, IT & telecom, healthcare, and retail.

App Development Challenges

Many small businesses still do not have apps due to various challenges such as lack of technical knowledge or workforce (50 percent), lack of time (23 percent), expensive processes (22 percent), and security concerns (5 percent).

App Development Solutions

To address these challenges, solutions like AppMySite, a no-code mobile app builder, are emerging. With AppMySite, users can create apps without any coding, personalize their app, and build and publish their app.

Mobile Advertising Spending

Mobile advertising spending reached a record 327 billion US dollars worldwide in 2022, with mobile phones accounting for the highest number of visits and orders in retail m-commerce.

App Updates and Reviews

Over half of the 100 most successful apps push an update every ten days, and 77 percent of people read at least 1 review before downloading a free app. 80 percent do the same for a paid app. If an app takes too long to load, about 70 percent of users abandon the app. About 71 percent of uninstalls are caused by app crashes.

App Store Spending

In 2027, the spending on the Apple App Store will reach 125 billion US dollars.

In conclusion, the mobile app market continues to grow, with social apps, entertainment apps, and productivity apps leading the way. Businesses are investing in mobile apps to reach customers, and solutions like AppMySite are making app development more accessible to small businesses. As always, user experience remains a key factor in the success of mobile apps.