Vibrant Vegas: A Kaleidoscope of Delightful Attractions

In 2018, the jewelry industry witnessed a captivating shift towards colourful and vibrant designs, with a noticeable surge in rainbow-inspired pieces and whimsical themes like unicorns. This trend, driven by the consumer's desire for unique and eye-catching accessories, was evident at major jewelry shows such as Couture, JCK, and AGTA.

At the Couture Show, renowned for high-end, luxury jewelry featuring intricate designs and rare gemstones, collections often included unique pieces that incorporated whimsical themes. One such example is Nadine Ghosn's Veggie burger stacking ring, adorned with champagne diamonds, sapphire, tsavorites, rubies, and princess cut diamonds.

The JCK Show, a major platform for showcasing a wide range of jewelry designs, from everyday wear to high-end luxury pieces, also saw a glimpse of this trend. Some designers might have showcased rainbow or unicorn-inspired jewelry, although specific information about a dedicated "Rainbow and unicorn trend" is not readily available.

The AGTA Show, focusing on colored gemstones and pearls, provided an excellent opportunity for designers to create rainbow-inspired jewelry pieces. Venyx's Rainbow Unicorn Earrings, featuring 18K white gold, black rhodium, diamond, mammoth ivory, yellow sapphire, orange sapphire, pink sapphire, amethysts, blue sapphire, tsavorites, and akoya kehsi pearls, are a testament to this.

Bagues Masriera, another notable name, used enamel techniques in their designs, such as basse-taille and pliqué-à-jour, in pieces like the Dark Eyed Snake ring and Night Friends earrings. Their enamel pieces, valued for their effort, quality, and tradition, offer an infinite colour palette, textures, and transparencies.

Moreover, the resurgence of colors and unique artistic directions in response to the rising female self-purchase demand and the reinvention in preparation for the 2019 changes was particularly noticeable at the Vegas shows.

Olga González FGA DGA, a regular contributor to Gem-A's Gems&Jewellery and the CEO/founder of Pietra PR with over ten years of experience in the field of jewellery communications, was exploring these colorful trends at Couture, JCK, and AGTA in Las Vegas. In addition to her role at Pietra PR, Olga currently serves as president of PRSA-NY and is the networking director for the Women's Jewelry Association New York Metro Chapter Board. She regularly writes for consumer and trade publications on gem and jewellery-related topics.

Agaro Jewels introduced customizable enamel pieces to their collection, allowing customers to create one-of-a-kind pieces with Indian and Persian elements. Tara Pearls' Galaxy Pearl hoop earrings, featuring Tahitian pearls surrounded by an orbit of diamonds, also showcased the popularity of celestial motifs in jewelry designs, capturing our natural fascination with the universe.

Venyx's Aruna Sun Earrings, part of their new Elementa collection, and Bagues Masriera's Majestic Night ring, which plays with giving creatures a sensuous luxury through the use of color, further highlight the allure of these trends.

Enamel, with its artistic and artisan components, limited artisans, and great exclusivity, is undergoing a revival in the jewelry design industry. Paula Crevoshay's Garden of Delight collaboration, featuring Montana sapphires, malachite, azurite, diamonds, coral, rhodochrosite, lapis lazuli, tigers eye, opal, tsavorite, matt-tse-tsite, spinel, and gold, is a prime example of this resurgence.

In conclusion, the 2018 jewelry industry was marked by a surge in colourful and vibrant designs, with rainbow-inspired pieces and whimsical themes like unicorns gaining popularity. While specific information about a dedicated "Rainbow and unicorn trend" at Couture, JCK, and AGTA shows is not readily available, the trends towards colour, unique designs, and whimsy were certainly evident.

At the Couture Show, some unique pieces incorporated whimsical themes like Nadine Ghosn's Veggie burger stacking ring, which featured diamonds, sapphire, tsavorites, rubies, and princess cut diamonds, showcasing the rising trend of colorful and vibrant designs in the jewelry industry.
Olga González FGA DGA, a regular contributor to Gem-A's Gems&Jewellery and the CEO/founder of Pietra PR, was exploring these colorful trends at Couture, JCK, and AGTA in Las Vegas, where she also served as president of PRSA-NY and the networking director for the Women's Jewelry Association New York Metro Chapter Board.
The AGTA Show provided an excellent opportunity for designers to create rainbow-inspired jewelry pieces, like Venyx's Rainbow Unicorn Earrings, which combined 18K white gold, black rhodium, diamond, mammoth ivory, yellow sapphire, orange sapphire, pink sapphire, amethysts, blue sapphire, tsavorites, and akoya kehsi pearls, reflecting the surge in colorful and whimsical trends.
Agaro Jewels introduced customizable enamel pieces to their collection, allowing customers to create one-of-a-kind pieces with Indian and Persian elements, a testament to the revival of enamel in the jewelry design industry.
The allure of these trends was further highlighted by Venyx's Aruna Sun Earrings, part of their new Elementa collection, and Bagues Masriera's Majestic Night ring, which played with giving creatures a sensuous luxury through the use of color, showing a shift towards a more vibrant and unique lifestyle in the jewelry industry, extending to fashion-and-beauty, casino-and-gambling, and beyond, especially in Las Vegas.