"Video clips rights secured by Kicker in new deal"

Kicker Secures Video Rights for DFB-Pokal Highlights

Sports media brand "kicker" has announced a significant expansion of its moving image strategy, securing the rights to show highlights from both the men's and women's DFB-Pokal for a period of four years, starting from the 2026/27 season.

This move marks a significant step in "kicker's" expansion of sports broadcasting rights. The video clips from the Bundesliga's history will be played on the web, the app, and on the social channels of "kicker".

In a statement, Werner Wittmann, Chief Digital Officer of Olympia-Verlag, said, "This move offers 'kicker' new possibilities in content production and is part of our ongoing strategy to expand our video content offerings."

The decision to publish video clips from the Bundesliga's history was made with the aim of enhancing "kicker's" rapidly growing video reach. The move to show the DFB-Pokal highlights is an extension of "kicker's" moving image strategy, which has seen success in the past. In 2013, "kicker" successfully published video content from the DFL archive for 50 years of Bundesliga.

The move allows "kicker" to access the immense content pool of the DFL archive, providing fans with a wealth of historical footage to enjoy. The video clips will be published on various platforms, including the web, the app, and social channels, making it easy for fans to access the content.

The inclusion of DFB-Pokal highlights in "kicker's" content strategy is part of an ongoing effort to expand its video content offerings. From the 2026/27 season, "kicker" will show the highlights of the men's DFB-Pokal, as well as the women's DFB-Pokal. This new addition to "kicker's" content offerings is expected to further enhance its rapidly growing video reach.

This move is expected to bring excitement and engagement to "kicker's" audience, as fans will be able to relive some of the most memorable moments in the history of the DFB-Pokal. The move is also expected to provide new opportunities for advertising and sponsorship partnerships.

In conclusion, "kicker's" securing of the video rights for the DFB-Pokal highlights is a significant development for the sports media brand. The move is part of an ongoing strategy to expand "kicker's" video content offerings and is expected to further enhance its rapidly growing video reach. Fans can look forward to enjoying highlights from the DFB-Pokal on various platforms starting from the 2026/27 season.