Video platform introduced by API head Achim Heyne at IFA conference
At the recent IFA event in Hall 5.2, Berlin, Achim Heyne, the founder and CEO of Api, introduced his latest venture: the business network "Non Plus Ultra" and video platform "Ultraview". The innovative Ultraview platform aims to revolutionise the online shopping experience by emulating the browsing effect of in-store shopping, making it more enjoyable for customers.
Heyne's primary goal at the event was to attract more partners for the Ultraview platform. The Api stand at the IFA event was focused on promoting both Non Plus Ultra and Ultraview, with the aim of increasing their visibility.
Ultraview is a consumer platform developed by Heyne and his team, designed to enable companies to connect with potential customers through professionally produced product videos. The platform is currently in the pilot phase, with around a hundred orders for product video production already secured.
In the long term, Non Plus Ultra with Ultraview is set to be spun off into an independent company from the Api group. The current CEO of the independent company Non Plus Ultra is Jordan Langer.
The Ultraview platform aspires to support customers in their purchasing decisions through honest and non-salesy videos. Corresponding shops can be implemented on the Ultraview platform, where products can ultimately be purchased, making it a one-stop-shop for consumers.
Heyne expressed his hope that the IFA appearance would attract new partners who would join the Ultraview platform, further enhancing its potential to transform the online shopping landscape.
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