VinFast's plan for swift parts distribution and top-tier performance in Europe and Southeast Asia

A resurgence in roll-on/roll-off (ro-ro) services is gaining momentum across the industry, and Vietnamese automotive manufacturer VinFast is leading the charge. After initially facing global scarcity in ro-ro capacities during its European foray, VinFast has returned to using these shipping methods as a cornerstone of its strategy.

VinFast is strategically investing in logistics hubs across key European markets, partnering with logistics firms that offer greener transportation options to optimise energy use and reduce mileage. This commitment to sustainability is becoming a central agenda for automotive Original Equipment Manufacturers (OEMs) worldwide, with a critical role in modern supply chains.

The emphasis on efficient, customer-focused logistics can serve as a blueprint for growth in rapidly developing regions like ASEAN. VinFast's integrated model, melding localised service networks with agile shipping strategies, illustrates a forward-thinking approach that emphasises both operational resilience and customer satisfaction.

In European markets, VinFast's dual focus on rapid parts delivery and optimised shipping methods is a timely response to competitive pressures. The company promises 24-hour parts delivery across Europe in critical vehicle-off-road emergencies, providing a significant advantage in a saturated market where robust service networks are becoming indispensable.

To further streamline its operations, VinFast is optimising its processes by reengineering order management, prioritising cargo weight and dimensions. This focus on flexibility in shipping methods can simplify operations and reduce dependency on fluctuating market conditions.

Logistics providers and shipping lines are enhancing vessel loading strategies and route planning to better manage capacity constraints. Ro-ro shipping offers advantages such as reduced handling times and lower risk of cargo damage, making it an attractive choice for VinFast.

VinFast's logistics locations in Europe are distributed at key international ports including the Göteborg Port in Sweden, as part of their supply chain network connecting import-export goods and e-commerce in 2025.

Sustainability drives both environmental and economic benefits in logistics operations. Ceva Logistics, for example, has secured long-term leases for new dual-fuel ro-ro vessels to boost capacity, demonstrating that environmental concerns can align with business growth.

Traditional silos between production, delivery, and aftersales service are dissolving, as exemplified by General Motors' efforts to integrate technology and foster internal collaboration for enhanced customer care. This trend towards integration is likely to continue, as automotive OEMs seek to provide seamless, end-to-end experiences for their customers.

In summary, VinFast's strategic decisions, such as investing in localised service networks and focusing on rapid parts delivery, are significant in both the ASEAN and European markets. The company's agile, customer-focused logistics strategy offers a blueprint for success in a rapidly evolving industry.