Website Performance Issues: Identifying the Causes and Solutions for Smooth Functioning

In the heart of Clerkenwell, London, lies KOTA - a creative digital agency that specialises in web design, development, branding, and digital marketing. Established on August 13th, 2025, KOTA has made a name for itself by delivering numerous websites, ranging from startup sites to complex, multi-language builds for global brands.

One of KOTA's key strategies is to avoid common pitfalls that can cause delays in website projects. They identify issues such as excessive feedback loops, slow decision-making, content delays, and scope creep, and propose strategies to help clients navigate these challenges.

To combat excessive feedback loops, KOTA recommends nominating one or two decision-makers for each project stage and collating feedback into a single, prioritized list. This approach helps to streamline the decision-making process and prevent delays.

Slow decision-making can also push back the entire project schedule. To tackle this issue, KOTA keeps approvals visible and tracks them in project management tools. This ensures that decisions are made promptly and that the project stays on schedule.

Content delays can add weeks to a project timeline. To address this, KOTA aligns design, SEO, and content creation from the start and sets realistic content delivery deadlines. This proactive approach helps to keep the project on track and ensures a timely launch.

Unclear goals at the beginning of a project can lead to project drift and inefficiency. To prevent this, KOTA uses a detailed discovery process to ensure all parties agree on project objectives and success metrics. This clear understanding of the project's purpose helps to guide the design and development process and ensures that the final product meets the client's needs.

KOTA also prioritises a smooth handover between the agency and the client. They keep decisions clear, expectations realistic, and progress visible to ensure high-quality sites are launched on time, even for complex builds.

In addition to their website services, KOTA offers SiteCare, a service that provides clients with ongoing access to the same design and development team who built their site. This allows for quick and seamless implementation of new features.

Moreover, KOTA understands the importance of a smooth launch. They prioritise a timely launch over a delayed "perfect" site that never makes it live. To this end, they lock in the project scope at the start and park new ideas for post-launch implementation.

For those interested in KOTA's services, they can reach out at hello@our website.co.uk. The article about KOTA's approach to website projects was published by Tafter Journal.

Website Performance Issues: Identifying the Causes and Solutions for Smooth Functioning