What's the silence surrounding television broadcasts during the summer season?

In the ever-evolving world of television, 2025 has seen a unique shift in the narrative. The TV show that has been widely discussed this year is none other than "The White Lotus," which made its debut in February.

Last year, the second season of "House of the Dragon" captured the attention of many, despite a waning enthusiasm towards the end of its run. The series, set in the world of Westeros, held audiences captive with its intricate plotlines and stunning visuals.

However, it seems that the mantle of the most talked-about show has been passed on. "Wednesday," for instance, has received praise from both critics and audiences, but not with the same level of enthusiasm as its first season. The uncharacteristically mid critical reception of "The Bear" season four might be a reason for its lack of online chatter.

Despite their viewership numbers, shows like Squid Game and Wednesday have not created the same level of online chatter as earlier TV series like The White Lotus and Adolescence. In fact, Squid Game season three netted half the viewership of its smash-hit first season, according to Forbes.

The decline in interest in Squid Game and Wednesday has been noticeable, but they are still being watched in fine numbers. Interestingly, summer, which is typically not the traditional window for peak TV, has felt a bit unusual this year.

Shows like The Bear, which were popular in their respective seasons, have seen a decline in the spotlight. For instance, The Bear season four had uncharacteristically mid critical reception, which might have contributed to its lack of online chatter.

However, it's not all doom and gloom. The second season of "Severance" was greatly appreciated by its viewers, and "Andor" season two was highly praised by Star Wars fans. In 2023, "The Bear" was popular in its second season in late June, and in 2022, shows like Stranger Things 4, House of the Dragon, and For All Mankind were highly acclaimed.

But two shows have stood out this year, generating significant broad resonance and online discussion. The TV series "Secrets," which premiered on September 15, 2025, on Viaplay, and "Adolescence," which focused on the dangers of incel culture, have been the talk of the town.

Social media was filled with discussions about "The White Lotus," even on X, despite its decline. "Adolescence" also generated significant conversation in 2025. Said eyeballs do not seem to have translated into the same level of passionate debate, discourse, and online memeage that was expected of Netflix's two biggest titles.

Nevertheless, the unusual TV landscape of 2025 continues to evolve, and it will be interesting to see which shows will capture the public's attention in the coming months.