Zixi Appoints Sue Mitchell as EMEA's Account Management Director

Zixi Appoints Sue Mitchell as Director of Account Management, EMEA

Zixi, a leading provider of innovative and reliable live broadcast solutions, has announced the appointment of Sue Mitchell as the Director of Account Management, EMEA. This strategic move comes as part of Zixi's relaunched Global Partner Program, a key initiative aimed at strengthening technical integrations and accelerating go-to-market efforts.

Sue Mitchell, with her extensive 25-year experience in broadcast media technology, brings a wealth of knowledge and expertise to Zixi. Before her role at Zixi, she held senior positions at Deluxe, Technicolor, Prime Focus, and most recently at Synchronized, where she drove the adoption of artificial intelligence software-as-a-service (SaaS) for major broadcasters and streamers.

In her new role, Mitchell will focus on supporting Zixi's growth across the Europe, Middle East, and Africa region. Her primary goal is to develop lasting partnerships with Zixi's clients, enabling them to benefit from Zixi's reliability, innovation, and scalability in the fast-moving industry.

Mitchell will work closely with customers to strengthen relationships and expand Zixi's presence in the region. Zixi's CEO, Marc Aldrich, has expressed approval of Mitchell's appointment, recognizing her industry knowledge, commercial acumen, and positive energy.

Zixi's Global Partner Program offers certification tracks, co-development resources, and coordinated marketing support. The program is led by Vice President of Channel Sales and Partnerships, Jonathan Low.

In a recent development, Zixi has struck a deal with French media distribution platform OKAST. This collaboration aims to power scalable free, ad-supported streaming TV (FAST) channel delivery to more than 80 platforms worldwide.

Mitchell expressed her excitement about joining Zixi, a company that is actively shaping the future of live streaming technology. Zixi is delighted to have Mitchell on board and looks forward to her contributions in driving the company's growth and success in the EMEA region.